The new CEO of USA Track and Field (USATF), Doug Logan started a blog shortly after taking over the post.

In his inaugural post, on Shin Splints, he had this to say:

When I became CEO of USA Track & Field on July 17, I had several concrete plans for my first several weeks on the job. One is that I would be a sponge, listening to anybody and everybody in the sport in order to learn as much as I can about it. Another was to start a blog.

Writing a blog is relatively easy, but naming it is more difficult. About one week into the job, it hit me: Shin Splints. They are a slight irritant. They don’t kill you, but they make you sit down and think about what you’re doing and how you’re doing it. Both are things to which all blogs should aspire. So aspire I shall.

I haven’t read all of his posts yet, but this is a great step forward in transparency for the organization. This is just one of many improvements that appear to be on the horizon.  My biggest complaint is that there is no RSS feed for the blog.  This means that you have to actually go to the website to see if he’s updated at all – which is more than a slight irritant.

Hopefully, this new addition will be good for the sport.  If nothing else it will be an insight into the CEO of running.

What do you think?

Updated 9/21/2009 They still don’t have an RSS link, though somehow I get an e-mail from their marketing department about new blog posts.  I think they need a website overhaul that includes a blogging platform.

[tags] USATF, Blogs, Doug Logan [/tags]